In today’s market, pricing your home correctly from the start is more important than ever.
While it might be tempting to list on the higher side just to “see what happens,” that strategy can backfire—potentially costing you both time and money.
And it’s not just about missing offers. Overpricing could ultimately delay or derail the move you were counting on making in the first place.
The Real Pitfall of Overpricing
A lot of homeowners recall what a neighbor’s home sold for a few years back and aim for that same lofty price. But the reality is — that was a different market entirely.
Today, there are more homes for sale. Buyers have more options to choose from. They don’t have to get into bidding wars where they offer way over asking just to compete. Now they can come in at, or even below, list price. And if you’re not open to that, they’ll move on. Lisa Sturtevant, Chief Economist at Bright MLS, explains:
“Buyers will have more leverage in many, but not all, markets. Sellers will need to adjust price expectations to reflect the transitioning market.”
But here’s the good news. You still have one big advantage as a seller. According to the Federal Housing Finance Agency (FHFA), home values went up by a staggering 54% over the last 5 years. So, even if you compromise just a little bit on your sale price today, odds are you’ll still come out way ahead.
The challenge? Most sellers aren’t thinking about it that way. They’re stuck on what a neighbor got months or years ago – and that’s a costly mistake.
Overpricing Can Stall Your Whole Move
Here’s what happens. A seller lists too high. Buyers stay away. No offers come in. The house sits. And suddenly, that seller is facing a tough decision. Do they cut the price? Stick it out? Or give up altogether?
Unfortunately, a late price cut may not be enough. Buyers often see that as a red flag that something’s wrong with the house. That’s why some sellers are opting to just pull their listing off the market entirely.
In a recent survey from John Burns Research and Consulting (JBREC) and Keeping Current Matters (KCM) over half of agents (54%) say there are more homes being taken off the market than usual.
And the top reasons for that? According to the agents, homeowners didn’t get any offers they felt were fair. The survey from JBREC and KCM explains it like this:
“Sellers holding onto high price expectations is the leading reason they are delisting their homes.”
BrightMLS data backs this up:
“. . . sellers are delisting after having their home on the market and finding they are not getting the price they hoped for.”
It’s more proof pricing too high does more than turn buyers away, it puts your whole move at risk. Because if no one looks at your home or makes an offer, how are you going to sell it?
The Secret To Making Your Move Happen
Whether you’re moving for a new job, need more room for a growing family, or want to be closer to aging loved ones, getting stuck isn’t an option. You need a smart pricing strategy that supports your next step — and that begins with the right agent by your side.
The sellers who are winning right now are the ones working with experienced local agents who know the current market and aren’t afraid to have honest conversations about price.
And it’s paying off. In the right price range and condition, homes are still selling fast, sometimes even with multiple offers.
Bottom Line
Pricing your home correctly in today’s market isn’t just about securing a sale — it’s about making sure your move gets off to the right start. Let’s go over what buyers are actually paying in our area right now and how to price your home competitively. Click HERE to get started!